The Kris Labels

Inspiring Reflections of Each Wine's Unique Personality

Contemporary Italian artist, Riccardo Schweizer (1925 – 2004) had a long-standing and close friendship with the Franz Haas family. Through this relationship, Schweizer was able to observe and became inspired by Franz’s unique blending of science and art in the crafting of his wines. One day, over coffee in a Parisian café with Franz’s wife, Maria Luisa Manna, Schweizer sketched out concepts for a series of labels. These sketches were given as a birthday present to Franz, who ultimately used them to represent his cherished Kris brand.

Each of the inspiring and playful labels conveys Kris' expressive style and portrays the blending of art and science in the Kris winemaking process. The gold orb in each label depicts role of the Italian sun in ripening the grapes to perfection. The hand represents the role of the human hand in cultivating the grapes and crafting the wine. The sensual kiss mark represents the role of the lips that ultimately savor the wine. The theme of science is ever present in each of Schweizer's label designs, from the molecule-inspired grapes in the Pinot Grigio label to the DNA-inspired color strand in the Pinot Noir label.